Wednesday, October 30, 2019
Introductions to fiction Essay Example | Topics and Well Written Essays - 750 words
Introductions to fiction - Essay Example None of the young men were quite good for Miss Emily and such.†Being so, Miss Emily has grown to believe that she occupies a special position in society, even to her old age when she refused to pay her taxes, having been privileged by a former Mayor who owed the Griersons favors. The narrator depicted a small town where the ladies had nothing better to do than gossip about the high and mighty Grierson family. They were like vultures, who, in their minds, keenly follow the drama that happens behind doors. Miss Emily has always been an enigma they desperately want to demystify one of these days. Miss Emily’s tragic fate and deep sorrow is felt throughout the story that the readers get to sympathize with her character†¦.only to be shocked at the end. Her assumed insanity was to be expected after all the things she has endured – the loss of a mother while growing up, the death of a father, the sudden loss of a charmed way of living†¦.but not to the extent of murdering her lover and sleeping with his corpse until the day of her death. In â€Å" A Rose for Emily†, the protagonist is born to wealth, yet had no mother to guide her in her growth. She was reared to think she was better than others, being a Grierson – â€Å"She carried her head high enough---even when we believed that she was fallen. It was as if she demanded more than ever the recognition of her dignity as the last Grierson, as if it had wanted that touch of earthiness to reaffirm her imperviousness.†Miss Emily lived a pathetic, lonely and empty life. To the end, she clutched to her last hope of feeling real love. When Homer Barron was assumed to reject her in marriage, it was suggested that Miss Emily poisoned him with arsenic so he would not have a choice in the matter- â€Å"The body had apparently once lain in the attitude of an embrace, but now the long sleep that outlasts love, that conquers even the grimace of love, had
Monday, October 28, 2019
The Solar System And The Earth Essay Example for Free
The Solar System And The Earth Essay THE SOLAR CYCLE AND ITS EFFECT ON THE EARTH The motion of the sun can trigger earthquakes. The solar flares also have the capability of altering the length of the day. There exists a correlation between solar activities and weather. There is a correlate between various geophysical phenomena, volcanic eruption, earthquake, solar activities and the length of the day. DYNAMICS OF A PHOTON                                                                                                   â€Å"Photons are often described as wavelets because a single photon covers only a very small amount of space†(www.play-hookey.com) .A photon of light is produced when light from a source (sun, etc) of an appropriate frequency (threshold frequency) impinges on the atom or metal surface, a phenomenon referred to as the photoelectric effect. The light impinging on the metal surface could be UV or infrared rays of appropriate frequency.  The number of emitted electron varies from one atom to the other due to the difference in the characteristics intensity of light. The more the intensity of the light, the more the number of emitted electron or photon of light. Another reason for the difference in the amount of photon of atoms in the periodic chart is due to the difference in the mass.The heavier the atom, the more the no emitted electron.In the same vein the energy of the emitted electron depends on the frequency of the impinging light rays. SIMILARITIES AND DIFFERENCES OF THE VARIOUS COMPONENTS OF THE ELECTROMAGNETIC SPECTRUM  Infrared rays and radio waves carry less energy per photon than visible light. They have low frequency and high wavelength. On the contrary, UV rays, x ray and gamma rays have high frequency and low wavelength. All travel at the same speed as light. The difference lies in the difference in the wavelength .X rays have found their use in medicine as they penetrate human body. Radio waves have weak penetrating power. Visible light can pass through transparent objects e.g. glass.  USE OF ELECTROMAGNETIC SPECTRUM TO DETERMINE COMPOSITION AND MOTION OF STAR        Today it’s been possible to determine the chemical composition of the stars. The valuable tool to do this is via spectroscopy (i.e. the study of a thing using spectra) .Astrophysics and spectroscopy are closely related. â€Å"Astrophysics is the aspect of astronomy that deals with the physical properties of stars, galaxies and other astronomical objects†(Astrophysics on astronomical.org) .Sunlight can be separated into its various colors via a prism. Dark lines in the spectrum indicate areas with little or no light. On the earth similar line could be seen with hot gases spectra. These patterns correspond to specific element. The chemical elements in the sun which is mainly hydrogen are also found on planet earth. The vast similarities in the absorption line of sun and the stars lead to the conclusion that the stars composed majorly of helium and hydrogen with traces of other elements. So many information is revealed by the absorption line pattern of stars. A large domain of stellar spectra contains absorption lines . The star must be made up of an outer part which is less dense, cooler and atmospheric and also the inside must be hot and denser and produces a continuous spectrum. The temperature of the earth is inversely proportional to the distance from the earth’s centre. Stars lack molten interior as opposed to what is observed in other planets. The denser part is also gaseous because of the high temperature. From EM spectrum it appears to us as if the stars (and sun, planet and moon) rotates around us. On a daily basis, it arises in the east and set in the west. This is the diurnal motion.       Works Cited: Ken, Bigelow.†Characteristics of a Photon.†(1996, 2000-2007) Retrieved from www.play-hookey.com on Sept. 27, 2008. Scientia Astrophysical Organization.†Astrophysics and Astronomy.†Retrieved from: www.Astrophysical.org on Sept 27, 2008.
Saturday, October 26, 2019
Culture of Entrepreneurship Essay -- essays research papers
Culture of Entrepreneurship Developing a culture of entrepreneurship within an organization can be a very important factor with the potential growth in an organization. There are many factors that can be accomplished by having a state of the art internal entrepreneur system established. One is obviously the development of new ideas. The new ideas that come along can be a turning point for the whole organization. If there is one good idea it could set the company apart from the competition drastically. As long as you constantly have new ideas coming in, and capitalize on the good ones; the company can stay on top for a very long time. This also brings about another good point of ideas within the company. The more ideas that a company has coming in among employees creates competition among those employees and in return spark better ideas in the long run. This new idea of internal entrepreneurship has coined the term intrapreneur. An intrapreneur is defined as "a person within a large corporation who tak es direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation" (Nan Hawthorne, Intrapreneur, http://www.esightcareers.net/View.cfm?x=934). So why exactly besides the points illustrated above do we need more entrepreneurship within a large corporation? From the stand point of a large corporation it is very difficult for the managers to properly see... Culture of Entrepreneurship Essay -- essays research papers Culture of Entrepreneurship Developing a culture of entrepreneurship within an organization can be a very important factor with the potential growth in an organization. There are many factors that can be accomplished by having a state of the art internal entrepreneur system established. One is obviously the development of new ideas. The new ideas that come along can be a turning point for the whole organization. If there is one good idea it could set the company apart from the competition drastically. As long as you constantly have new ideas coming in, and capitalize on the good ones; the company can stay on top for a very long time. This also brings about another good point of ideas within the company. The more ideas that a company has coming in among employees creates competition among those employees and in return spark better ideas in the long run. This new idea of internal entrepreneurship has coined the term intrapreneur. An intrapreneur is defined as "a person within a large corporation who tak es direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation" (Nan Hawthorne, Intrapreneur, http://www.esightcareers.net/View.cfm?x=934). So why exactly besides the points illustrated above do we need more entrepreneurship within a large corporation? From the stand point of a large corporation it is very difficult for the managers to properly see...
Thursday, October 24, 2019
Little Prince
Matthew Majewski Mrs. Loudis English IV October 29, 2012 Little Prince Essay God’s will, a moral imperative and a fresh outlook, drove Antoine De Saint-Exupery to the stars and back for answers to his own questions. Even though we don’t see much influence in Saint-Exupery’s work what we do see is mostly from the existentialist philosophy. Saint-Exupery was always trying to find the meaning of life through the choices that he made throughout his life.These existentialist views are seen all throughout Antoine De Saint-Exupery’s book The Little Prince. Existentialism is the philosophy that would like to find the meaning of life through life choices and personal responsibilities. â€Å"Soren Kierkegaard who, a century earlier, told himself what he most needed was that which would make it clear what he must do, not what he must know; to find a purpose, God’s will; to find a personal truth hat will lead him to meet crucial situations in an honest and res ponsive matter†(Webster 6).What Kierkegaard said was the basis for Saint-Exupery’s life. While we see similarities in Saint-Exupery’s quest for his moral imperative, research cannot connect any philosophers’ influence to Saint-Exupery’s work directly said by The Life and Death of the Little Prince by Paul Webster. In Saint-Exupery’s existentialist mindset he strongly believed in what Pascal and Nietzsche wrote down saying â€Å"Man should reach beyond himself for, if not greatness, at least goodness.Saint-Exupery believed that man must rise above social, political and even moral conventions even if the decision that was made was wrong or right. Saint-Exupery wanted people to realize that life is a painful journey and that everyone has problems and despair in their life but it is the moral duty of the individual to move past all the problems and positively participate in life. The Little Prince by Antoine De Saint-Exupery has a lot of symbol s of the existentialist views that Saint-Exupery believed in throughout he book.While Saint-Exupery wanted people to adapt to their social environment in real life he showed how the pilot in The Little Prince adapted with the little prince the character. All the different inhabitants of the planets all teach us a lesson on how easy it is to g wrong in our life choices said by www. theatlantic. com. For example, the red faced man was to busy being serious to â€Å"stop and smell he roses†and the businessman who counts stars, so he can then own them but is to busy counting stars to enjoy being rich.These examples are exactly the opposite of what Saint-Exupery was trying to emphasize. Saint-Exupery wanted people to reach beyond themselves and what the serious man and businessman did was stay in their bubble and be content with their boring lives. The thought that The Little Prince is a children story is absurd and is worthy of an adult designation more than most other â€Å"ad ult†books. While most little kids look at the pictures in awe, the fact of the matter is that the issues are serious from when it was written, to today.
Wednesday, October 23, 2019
Feminism And Gender Equality In The 1990’s
Overall, the rights and status of women have improved considerably in the last century; however, gender equality has recently been threatened within the last decade. Blatantly sexist laws and practices are slowly being eliminated while social perceptions of â€Å"women's roles†continue to stagnate and even degrade back to traditional ideals. It is these social perceptions that challenge the evolution of women as equal on all levels. In this study, I will argue that subtle and blatant sexism continues to exist throughout educational, economic, Women who carefully follow their expected roles may never ecognize sexism as an oppressive force in their life. I find many parallels between women's experiences in the nineties with Betty Friedan's, in her essay: The Way We Were – 1949. She dealt with a society that expected women to fulfill certain roles. Those roles completely disregarded the needs of educated and motivated business women and scientific women. Actually, the subtle message that society gave was that the educated woman was I remember in particular the searing effect on me, who once intended to be a psychologist, of a story in McCall's in December 1949 called â€Å"A Weekend with Daddy. A little girl who lives a lonely life with her mother, divorced, an intellectual know-it-all psychologist, goes to the country to spend a weekend with her father and his new wife, who is wholesome, happy, and a good cook and gardener. And there is love and laughter and growing flowers and hot clams and a gourmet cheese omelet and square dancing, and she doesn't want to go home. But, pitying her poor mother typing away all by herself in the lonesome apartment, she keeps her guilty secret that from now on she will be living for the moments when she can escape to that dream home n the country where they know â€Å"what life is all about. †(See I have often consulted my grandparents about their experiences, and I find their historical perspective enlightening. My grandmother was pregnant with her third child in 1949. Her work experience included: interior design and modeling women's clothes for the Sears catalog. I asked her to read the Friedan essay and let me know if she felt as moved as I was, and to share with me her experiences of sexism. Her immediate reaction was to point out that â€Å"Betty Friedan was a college educated woman and she had certain goals that never interested me. My grandmother, though growing up during a time when women had few social rights, said she didn't experience oppressive sexism in her life. However, when she describes her life accomplishments, I feel she has spent most of her life fulfilling the expected roles of women instead of pursuing goals that were mostly reserved for men. Unknowingly, her life was controlled by traditional, sexist values prevalent in her time and still prevalent in the nineties. Twenty-four years after the above article from McCall's magazine was written, the Supreme Court decided whether women should have a right to an abortion in Roe v. Wade (410 U. S. 113 (1973)). I believe the decision was made in favor of women's rights mostly because the court made a progressive decision to consider the woman as a human who may be motivated by other things in life than just being a mother. Justice Blackmun delivered the Maternity, or additional offspring, may force upon the woman a distressful life and future. Psychological harm may be imminent. Mental and physical health may be taxed by child care. There is also a distress, for all concerned, associated with the unwanted child, and there is the problem of bringing a child into a family lready unable, psychologically and otherwise, to care for it. In other cases, as in this one, the additional difficulties and continuing stigma of unwed motherhood may be involved. I feel the court decision of Roe v. Wade would not have been made in 1949. Even in 1973, it was a progressive decision. The problem of abortion has existed for the entire history of this country (and beyond), but had never been addressed because discussing these issues was not socially acceptable. A culture of not discussing issues that have a profound impact on women is a culture that encourages women to be powerless. The right of abortion became a major issue. Before 1970, about a million abortions were done every year, of which only about ten thousand were legal. Perhaps a third of the women having illegal abortions – mostly poor people – had to be hospitalized for complications. How many thousands died as a result of these illegal abortions no one really knows. But the illegalization of abortion clearly worked against the poor, for the rich could manage either to have their baby or to have their abortion under A critic of the women's movement would quickly remind us that omen have a right to decline marriage and sex, and pursue their individual interests. However, I would argue that the social pressure women must endure if they do not conform to their expected role is unfair. The problem goes beyond social conformity and crosses into government intervention (or lack thereof). The 1980's saw the pendulum swing against the women's movement. Violent acts against women who sought abortions became common and the government was unsympathetic to the victims. There are parallels between the Southern Black's civil rights movement and the women's movement: Blacks have long been ccustomed to the white government being unsympathetic to violent acts against them. During the civil rights movement, legal action seemed only to come when a white civil rights activist was killed. Women are facing similar disregard presently, and their movement is truly one for civil rights. A national campaign by the National Organization of Women began on 2 March 1984, demanding that the US Justice Department investigate anti-abortion terrorism. On 1 August federal authorities finally agreed to begin to monitor the violence. However, Federal Bureau of Investigation director, William Webster, declared that he saw no evidence of â€Å"terrorism. †Only on 3 January 1985, in a pro-forma statement, did the President criticize the series of bombings as â€Å"violent anarchist acts†but he still refused to term them â€Å"terrorism. Reagan deferred to Moral Majoritarian Jerry Falwell's subsequent campaign to have fifteen million Americans wear â€Å"armbands†on 22 January 1985, â€Å"one for every legal abortion†since 1973. Falwell's anti- abortion outburst epitomized Reaganism's orientation: â€Å"We can no longer passively and quietly wait for the Supreme Court to change their mind or for Congress to pass a law. Extremism on the right was no vice, moderation no virtue. Or, as Hitler explained in Mein Kamph, â€Å"The very first essential for success is a perpetually constant and regular employment of violence. (See This mentality continued on through 1989 during the Webster v. Reproductive Health Services (109 S. Ct. 3040 (1989)) case. â€Å"The Reagan Administration had urged the Supreme Court to use this case as the basis for overturning Roe v. Wade. †(See Endnote #5) It is disturbing that the slow gains achieved by the women's movement are so volatile and endangered when conservative dministrations gain a majority in government. To put the problem into perspective: a woman's right to have an abortion in this country did not come until 1973. Less than two decades later, the president of the United States is pushing to take that right away. It seems blatant that society is bent on putting women in From the above examples, it appears American culture prefers women as non- professional, non-intellectual, homemakers and mothers. This mentality is not easily resolved, because it is introduced at a young age. Alice Brooks experienced inequality on the basis of her race and her sex. In her autobiography, A Dream Deferred, she recalls the reaction of her father when she brought up the idea of college to him: I found a scholarship for veterans' children and asked my father to sign and furnish proof that he was a veteran. He refused and told me that I was only going to get married and have babies. I needed to stay home and help my mother with her kids. My brother needed college to support a family. Not only was I not going to get any help, I was also tagged as selfish because I wanted to go This is another example of women being labeled as selfish for wanting the same opportunities as men. Alice Brooks is a very courageous woman; seemingly able to overcome any oppression she may encounter. During her presentation to our class, she said that â€Å"women who succeed in male dominated fields are never mediocre – they are extraordinary achievers. Her insight encapsulates much of the subtle sexism that exists today. I feel that no one can truly be equal in a society when only the â€Å"extraordinary achievers†are allowed to succeed out of their This attitude of rising blatant and subtle attacks on women's civil rights is further exemplified in recent reactions to affirmative action plans. These plans have been devised to try to give women and minorities an opportunity to participate in traditionally white male dominated areas. However, we see the same trends in legal action for the use of affirmative action plans as we saw in the 1980's backlash against the Roe v. Wade decision. A few interesting points were presented in the case, Johnson v. Transportation Agency, Santa Clara (480 U. S. 616 (1987)). Mr. Paul E. Johnson filed suit against the Santa Clara County Transportation Agency when he was denied a promotion, feeling the company's affirmative action plan denied him of his ivil rights. Some interesting facts were presented in this case: Specifically, 9 of the 10 Para-Professionals and 110 of the 145 Office and Clerical Workers were women. By contrast, women were only 2 of the 28 Officials and Administrators, 5 of the 58 Professionals, 12 of the 124 Technicians, none of the Skilled Crafts Workers, and 1 – who was Joyce – of the 110 Road Maintenance Workers. (See Endnote # 7) The above statistics show women have been considerably underrepresented at the Santa Clara County Transportation Agency. These numbers are not uncommon and are found throughout business. It is interesting to note the current popular perception is that affirmative action precludes white males from finding employment with companies that implement these plans. The truth is in the numbers, however. The fact that Mr. Johnson felt he was denied his civil rights because an equally qualified woman was given a promotion, instead of him, is just a small window into the subtle sexism that exists today. Most critics of affirmative action do not consider the grossly unequal numbers of men in management and professional positions. Secondly, it never seems an issue of debate that a woman may have had no other previous life pportunities in these male dominated areas. I do not intend to argue that affirmative action is good or bad, but only wish to point out that the current backlash against these programs is heavily rooted in sexism and racism. Often blatant violence or unfair acts against a group of people will cause that group to pull together and empower themselves against their oppressors. The women's movement has made large steps to eliminate many of these blatantly sexist acts in the last century. Now the real difficulty is upon us: subtle acts of sexism and the degrading social roles of women in today's onservative culture. Alice Brooks so eloquently described her experiences with inequality, stating, â€Å"the worse pain came from those little things people said or did to me. †As these â€Å"little things†accumulate in the experience of a young woman, she increasingly finds herself powerless in her relationships, employment, economics, and society in general. The female child has as many goals as the male child, but statistically she is unable to realize these goals because of the obstacles that society sets in front of her. Society and media attempt to create an illusion that women have every right that men enjoy.
Tuesday, October 22, 2019
Speed Dating Practice Conversation
Speed Dating Practice Conversation This lesson plan focuses on conversational practice to encourage English learners to use a wide variety of language functions such as demanding explanations, making complaints, giving warning, etc. The activity used is a variation on the popular practice of speed dating. In this exercise, students speed date each other to practice role plays calling for chunks or phrases used for each situation. This type of approach to teaching is based on the lexical approach or the chunks of language we tend to use to speak about certain situations. Speed Dating Lesson Plan Aim: Practicing a wide variety of language functions Activity: Speed Dating Role Play Level: Intermediate to Advanced Outline: Go through a variety of situations calling for specific language functions asking questions like:What would you do if your boss refused to give you a raise?How do you react when someone gives you a compliment?If someone asks you to a party, but you dont want to go, what do you say?Take time to review various language functions such as contrasting ideas, disagreeing, being vague, etc.Arrange the tables in your classroom so that students can change seats quickly. Assign half of your students to remain seated, the other half should move over one chair for each round.Give students the role-play sheet. Assign seated students role ​A or ​B and moving students the remaining role.Start the first speed dating role play. Let students role play the situation for one minute and then say stop.Ask the moving students to switch to the next partner. It helps if students move in one direction. For example, ask students to rotate in a clockwise manner.For the next round, ask students to switch roles i.e. seated students now take role B and moving students take role A. Continue on through the ten role-plays.As a class, discuss phrases used for the various situations. Take note of the helpful phrases and forms on the board for students to use in the next round.Ask students to create five or ten of their own short role-plays.Use the new situation role-plays to play another round of speed dating role-play. Example Speed Dating Role Plays A: Complain to the store manager that your food is cold and inedible.B: Respond to the complaint and explain that the dish the customer bought is supposed to be eaten cold, rather than heated.A: Invite your partner to a party next weekend and insist that he/she attends.B: Try to say no nicely. Be vague in making an excuse for not begin able to come.A: Youve been having difficulties finding a job. Ask your partner for help.B: Listen patiently and make suggestions based on questions you ask about your partners skills and experience.A: State your opinion about the benefits of globalization.B: Firmly disagree with your partner, pointing out various problems caused by globalization.A: Your child comes home after midnight on Tuesday night. Demand an explanation.B: Apologize, but explain why it was necessary for you to stay out so late.A: Explain the difficulties youve been having finding the restaurant Good Eats.B: Explain that Good Eats has closed. Find out what type of food your partner likes and make suggestions based on his / her response. A: Decide on a plan for Saturday with your partner.B: Disagree with most of your partners suggestions and counter with your own suggestions.A: Ask for information on an important political event. Keep asking questions even if your partner is unsure.B: You dont know anything about politics. However, your partner insists on your opinion. Make educated guesses.A: Your partner has just walked into your electronics store. Make suggestions on what he/she can buy.​B: Youd like to buy something at an electronics store.A: Ask your partner out on a date.B: Say no nicely. Try to not hurt his/her feelings.
Monday, October 21, 2019
Americas Pro-Imperialistic Views
Americas Pro-Imperialistic Views Free Online Research Papers Should the United States have intervened in foreign affairs in the early twentieth century? There are many opinions on this topic; however, I believe that imperialism, the policy of extending the rule or authority of an empire or nation over foreign countries, was a smart decision for the United States. Imperialism was the correct decision for the US because of its mandating by legal documents, education of foreign countries, and increase in land and resources. Not only was imperialism an opinionated decision of the United States, but it was necessary as citizens to fulfill our American duties. President McKinley explains how he feels it is necessary to intervene, â€Å"In the cause of humanity and to put an end to the barbarities, bloodshed, starvation, and horrible miseries now existing there in Cuba, and which the parties to the conflict are either unable or unwilling to stop or mitigate†¦We owe it to our citizens in Cuba to afford them that protection and indemnity for life and property.†This does not state that we should go around fixing every little problem of the countries around us, but that we not let situations go beyond a critical state of impeding on any human’s natural rights. â€Å"Chronic wrongdoing, or an impotence which results in a general loosening of the ties of civilized society, may in America, as elsewhere, ultimately require intervention†(Roosevelt Corollary to the Monroe Doctrine). Ju st as important as intervention itself is the education of foreign communities, which can only be fulfilled with initial mitigation and stability. Once we have put a stop to all dictatorship or anarchy in foreign nations, it is crucial that we establish a democracy and educate the citizens of the country so that they may govern themselves. Goals of the US were to see neighboring nations stable, orderly, and prosperous which are achievable only after education. The US wished not to govern other nations forever, but to educate and them about the justice of having a democracy where they can govern themselves. â€Å"I answer, would not the natives of the Philippines prefer the just, humane, civilizing government of the Republic to the savage, bloody rule of pillage and extortion from which we have rescued them?†stated Senator Albert J. Beveridge summarizing the moral reasons and importance of intervention. Another benefit of imperialism was the expansion of our territories and increase in strategic locations along with resources. â€Å"The acquisition of the Dominican Republic is desirable because of its geographical position†¦It possesses the richest soil, best and most capacious harbors, most salubrious climate, and the most valuable products of the forest, mine, and soil of any of the West Indian Islands†stated President Grant. This demonstrates the success of the US in becoming imperialistic. Another important location for commerce was the Panama Canal. How would we be able to quickly ship goods between the Philippines and our eastern borders without the Panama Canal? If we had never gained this section of land from Panama, today we would still have to sail around the tip of South America to transport goods. These decisions have impacted how we live today in accordance with our surrounding nations. During the early twentieth century, imperialism led to America realizing that our industry was dependant on foreign markets and that it needed to move away from a self-centered mindset and focus on the prosperity of ourselves along with surrounding nations. If any person were to state that these suggestions were contrary to the law that we may not govern people without their consent, then they would be going against how they live today because of what Senator Albert J. Beveridge depicts, â€Å"I answer, the rule of liberty that all just government derives its authority from the consent of the governed, applies only to those who are capable of self-government. We govern the Indians without their consent; we govern the territories without their consent; we govern our children without their consent.†Overall, imperialism was a way for America to help other incapable nations develop, while expanding our own relations and resources as well. Research Papers on America’s Pro-Imperialistic ViewsThe Effects of Illegal ImmigrationBringing Democracy to AfricaAssess the importance of Nationalism 1815-1850 EuropePETSTEL analysis of IndiaDefinition of Export QuotasAppeasement Policy Towards the Outbreak of World War 219 Century Society: A Deeply Divided EraTwilight of the UAWInfluences of Socio-Economic Status of Married MalesHip-Hop is Art
Sunday, October 20, 2019
Ideas for Christmas Journal Writing Prompts
Ideas for Christmas Journal Writing Prompts Journal writing, at least three times per week, is an important part of any language arts program in elementary school. These Christmas writing topics will inspire your students to write about the festive and seasonal ideas that are on our minds every December. Christmas Journal Writing Topics What does it mean to have the holiday spirit?Why do you think red and green are the Christmas colors?What are you and your family most grateful for this holiday season? Write about three or more things.Describe what you know about the North Pole. Describe a typical day for the elves.Take five minutes to draw your family celebrating the holidays. Then write in detail about your traditions. Use your five senses to describe the celebrations tastes, looks, smells, and textures.Tell about how each member of your family contributes to your Christmas traditions.If Christmas is one of your favorite holidays, describe why you enjoy it so much. Are there any parts of the holiday that you dont like? If you dont enjoy Christmas the most, how do you think it could be made better?What is your favorite Christmas book? Describe the plot and your reactions to it.What are your wishes for the world this holiday season?Use your imagination to describe Santas journey with his reindeer. Start from the mom ent he packs up the sleigh to when he returns back to the North Pole. Do you wish Christmas was every day of the year? Why or why not?Pick three New Years Resolutions. Describe why you picked them and how you will accomplish them.
Saturday, October 19, 2019
Final exam Assignment Example | Topics and Well Written Essays - 750 words - 4
Final exam - Assignment Example with some decrees and cannons, some of which included the Biblical canon, sacred tradition, the concept of salvation in church, sacraments, the order to manner of conducting the mass as well as the veneration of saints. After the council, the Catholic administration elected Sixtus V as its head, in 1585, this new pope did all he could to avoid any confrontation and protect the decrees and ways of the Catholic Church. In the Catholic Church, several instruments came up in order to strengthen the practice of spiritual matters and the working of church. One of this was the introduction of the Jesuits, who were a priestly order created in the 1500s by the then Saint Ignatius of Loyola. This was group was said to be soldiers of Christ, since their main mandate was to clean the church off some evil practices, just like Jesus did during his time. They advocated for the dismissal and indulgence in Simony, besides emphasizing on the need for prayer among the Catholic faithful. This Group was very instrumental at that time, since they were able to bring back spirituality in the Catholic Church, something that had long been forgotten and bypassed with other events. In order to make prompt inquiries and solving many disagreements in the Catholic Church, Roman inquisition came about. Roman inquisition, as used in the Catholic Church, was a special scheme of different tribunals, which came about in the 16th Century, and were brought about by Holy See. Its main functions in the Catholic Church were to make prosecutions to individuals that were found guilty and responsible for a series of crimes in the church and the areas that were served by the church (OMalley 67). Among some of cases that they dealt with included that of Galileo as well as Giordano Bruno, which saw Galileo placed under house arrest and all his works banned, as they were considered a heresy. On the other hand, Giordano Bruno faced a different fate as compared to Galileo, after his investigations, he was
Authentic learning Essay Example | Topics and Well Written Essays - 2500 words
Authentic learning - Essay Example In many cases authentic learning incorporates a multiplicity of styles that are basically meant to enhance the quality of the learning process (Herrington & Herrington, 2006). The learning environment in authentic learning stretches beyond the classroom to include other aspects of learning that may lie beyond the school compound to the wider community. The resources of the learning process are obtained both from the school and the community around where the authentic learning takes place (Herrington, Reeves & Oliver, 2010). The students often engage in social discourses in order to make it possible for the learning process to proceed in a manner that is both resourceful and meaningful within the understanding of knowledge development. Studies on the effectiveness of authentic learning have argued that it enhances the process of cognitive development more than the traditional learning systems. The learning process is distinguished through a hands-on approach. This approach allows the students to participate in the learning process in a manner that is consistent with the need to develop a learner-centered strategy. One characteristic of authentic learning system is that it allows students to develop products that are meant for the benefit of a real audience (Mishan, 2004). For example students in a history may make use of authentic learning by developing an oral product that narrates some details of the learning product. The importance of authentic learning revolves around the aspect of the development of the learning process. It might be argued that the process of cognitive development is largely controlled by a combination of different experiences. Authentic learning usually involves the processing of knowledge from factors that are determined by the society and other forces often included within the element of learning. It might be argued that learning in such situations often involves a combination of social, individual and academic factors. A concise underst anding of the authentic learning process must begin with an appreciation of some of the factors that relate to the aspect of social development. Precisely, theories that emphasize on the social dimension of the learning process have been used to develop structures on which authentic learning takes place. The curriculum that supports authentic learning must involve some specific structures and operational mechanics that foster the element of social interactions throughout the learning process (Magliaro, Lockee & Burton, 2005). This kind of learning is results-oriented and tailored on specific needs of the society. In usual cases learning takes place within an open environment that allows for flexible participation of students in group activities. The goal of authentic learning is to develop a body of knowledge and skills that is responsive to the actual needs of the society. It derives from the philosophy that knowledge must address the needs of the society. It is precisely because o f this factor that it departs from the tradition of abstract learning. Authentic Learning Experience Plan Brief guided interactive discussion on authentic learning and behaviorism theory of learning, (10 minutes). Questions to be administered (10 minutes) 1. Apart from chalk and the writing board,
Friday, October 18, 2019
The History of Management Theory Research Paper Example | Topics and Well Written Essays - 750 words
The History of Management Theory - Research Paper Example The classical school of management outlined the scientific management principles and suggested to use scientific methods to deal with the problems of handling assembly lines. More emphasis was placed on achieving specialization so that productivity can be improved. The Human Relations School however, attempted to add more dimensions to the management and suggested the psychological dimensions of the management also. (Roth, 1994) The open system school attempted to reconcile the differences of classical and human relations school and provided a system approach to view organizations as a complete system with humans operating as one part of the whole system. The social action school has also put forward the arguments of viewing the employees as individuals having their own interests and goals. The social action school of management is one of the latest advancements in the theory of management. Comparison and Contrast between Classical and Human Relations School Classical School of Manag ement is considered as the oldest school of management and it started with the advent of industrial revolution in developed countries. ... however, refused under the human relations school wherein it was outlined that organization is not just a mechanical thing with employees working like mechanical objects. Employees being the humans also possess feelings and have their social needs and it is the responsibility of the management to actually account for such social needs of the employees. My current organization, considering employees having social needs and responsibilities, tend to provide different facilities such as leaves, bonuses, paid vacations etc which actually help employees to free themselves from the stress of work and to become more productive in nature. This also serves as the source of intrinsic motivation for most of the employees as it outlines that the organization is taking care of the needs of the employees and employees feel the part of the organization. Work is also delegated to the employees and there is more need to develop employees which can perform multiple tasks. There is therefore a clear di version from the principles of scientific management which advocates for the specialization of the tasks whereas my current organization focuses on developing the capabilities of the employees in different areas of the work so that can better perform for the overall organization level. Scientific management also advocated the use of things like following best practices, complying with the policies and manuals of the company. This view has been held till now also wherein management still believes that employees work as economic agents with their own self-directed interests to achieve monetary gains. In order to provide such monetary gains to the employees, management must force them to comply with their policies and manuals. Though human relations movement did not negated this position but
Cause and Effect of the Unemployment Rate Term Paper
Cause and Effect of the Unemployment Rate - Term Paper Example The paper will also try to identify other causes for such extraordinary situation not seen ever before. Understanding Phillips Curve Below is a typical Phillips Curve drawn for the period between 1961 to 1969 as unemployment rate versus inflation rate. Source: http://www.econlib.org/library/Enc/PhillipsCurve.html The curve shows inverse relationship between the unemployment rate and inflation. During the years 1961-67, as unemployment rate rises from 4 percent to 6 percent, inflation rate reduces from 3 to 1 percent. A way back in those years, Philips curve was used as a guide for policy makers. To reduce the unemployment rate from 6 percent to 5 percent, the government would think of stimulating the economy by spending more but later on Phelps and Friedman put forward their views that in order to achieve lower unemployment rate government cannot trade with higher inflation rate. If unemployment is at the natural rate and the real wage also remains constant and the government uses mo netary and fiscal policy tools to lower unemployment rate below its natural rate, then the resultant increase in demand will encourage firms to raise their prices quickly and would like to pay more. Due to this, labor supply will increase and unemployment rate goes down. This is an illusion for labor as price will rise more rapidly than they would anticipate. The moment they feel the pinch of inflation, labor supply gets reduced at the old wage rates or they will demand increase in wages. In this process, real wage gets back to its previous level and the unemployment rate comes back to the natural rate. The price inflation continues at the higher rates due to expansionary fiscal policies. (Hoover 2008) Friedman’s and Phelps’s analyses explained first time that Phillips curves behave differently in the long run. The average inflation rate in 1960s was about 2.5 percent which rose to 7 percent in the 1970s; however during the same period the unemployment rate did not fal l but increased from about 4 percent to about 6 percent. This implied that at some rate of unemployment there would always be a stable rate of inflation. This came to be known as NAIRU (nonaccelerating inflation rate of unemployment). NAIRU is presented here below for the period between 1945 and 2000. (Hoover 2008) Source: http://www.econlib.org/library/Enc/PhillipsCurve.html NAIRU does not suggest that unemployment rate is constant unlike natural rate of unemployment. Milton Friedman developed the Expectations-Augmented Phillips Curve that explained the breakdown of the Phillips Curve. The Expectations-Augmented Phillips Curve for the period from 1976 up to 2002 for the changes in the rate of inflation versus unemployment rate is plotted as per the following. (Hoover 2008) http://www.econlib.org/library/Enc/PhillipsCurve.html The chart shows NAIRU at about 6 percent. Assuming a situation when economy is at NAIRU, rate of inflation at 3 percent, and the government wants to reduce it to zero. The chart suggests that monetary and fiscal policy which drives unemployment rate from 6 to 7 percent brings down the inflation rate by 1 percentage point. If fiscal management causes unemployment rate to remain at 7 percent; it will take almost three years for inflation to reach to zero. The expectations-augmented Phillips Curve is considered a most basic macroeconomic forecasting tool used by most of the central banks while modulating fiscal policies. Most diverse schools of macroeconomic thought accept the applicability of this model. It is
Thursday, October 17, 2019
Johnny Lechner and his 12-year college education at the University of Essay
Johnny Lechner and his 12-year college education at the University of Wisconsin at Whitewater - Essay Example is taking this year instead of the regular 12 to 18 credits, as he has already taken all the existing courses available, and has even unknowingly repeated some of them twice. The decision of almost doubling the fees has come possibly in reaction to Lechners long stay at the institution, and Wisconsinites have dubbed it the Johnny Lechner rule. It is a valid decision, one that will encourage students to treat colleges and universities for what they are, venues for focused learning, for quenching intellectual thirst and gearing an individual towards becoming a useful member of the society. There are those that consider that this decision will be hard on those like Lechner. In Lechners defense, it must be said that he has paid his own fees for the last ten years, by working part time in order to support himself and through student loans, since his parents supported him only for the first two years of his college life. A man can strive to learn more and more for the sake of learning itself, and here is a man that tries to do his bit for society, and volunteers with numerous organizations, including Habitat for Humanity, the UW-Whitewater Prairie Restoration Project and Camp Getaway for inner-city Chicago children with AIDS. He is also a good student, who is regular in class, recently made the dean’s list with a 4.0 grade-point average for a semester and has got good grades throughout, even managing straight As in one semester. So one knows that he is not too weak a student to graduate, and is not graduating out of intention, not incapability. One may also argue that a persons life need not necessarily follow a particular mold, that includes educa tion, employment, marriage and retirement, and eventual death, and as long as he or she is not a burden on society a person may want to learn as much as possible, and study in order to do this. But this is where the contradiction comes in. Lechner has, in fact, been a burden on society these past years, because the
Change Management Ass 2 Essay Example | Topics and Well Written Essays - 2000 words
Change Management Ass 2 - Essay Example This has resulted in a multi-racial and multi-cultural workplace. Moreover the mergers and acquisitions have caused diverse organizational cultures to come together resulting in a clash of cultures. Bolman and Deal state that "managers regularly face an unending barrage of puzzles or "messes." To act without creating more trouble, they must first establish an accurate picture of what is happening. Then they must proceed to a deeper level, asking, "What is really going on here?" This important step in reading a situation is often overlooked. As a result, managers may form superficial analyses and leap on solutions nearest at hand or most in vogue. Market share declining? Try strategic planning. Customer complaints? Put in a quality program. Profits down? Time to reengineer or downsize†(Bolman & Deal 33). Taking hasty decisions in the name of adaptability and dynamism through superficial analysis can cause negative consequences especially in the long run. This paper reviews orga nizational change with reference to the multi-frame approach to organizational diagnosis. The consequences of superficial analysis will be done first. This will be followed by the multi-frame approach for understanding organizations. A contingency approach to change and the sociological matrix of organizational culture by Goffee and Jones will also be reviewed. a few examples of organizations with regard to the multi-frame approach will also be provided. Bolman and Deal argue that even apparently brilliant managers act in dumb ways in change management scenarios. They are of the view that such many of these problems are caused not because the managers are stupid or inexperienced, but due to other (mostly personal) factors. This attitude is referred to as the ‘self-destructive intelligence syndrome’. Referring Feinberg and Tarrant who coined the phrase, the authors state that â€Å"people act stupid because of personality flaws – things like pride,
Wednesday, October 16, 2019
Johnny Lechner and his 12-year college education at the University of Essay
Johnny Lechner and his 12-year college education at the University of Wisconsin at Whitewater - Essay Example is taking this year instead of the regular 12 to 18 credits, as he has already taken all the existing courses available, and has even unknowingly repeated some of them twice. The decision of almost doubling the fees has come possibly in reaction to Lechners long stay at the institution, and Wisconsinites have dubbed it the Johnny Lechner rule. It is a valid decision, one that will encourage students to treat colleges and universities for what they are, venues for focused learning, for quenching intellectual thirst and gearing an individual towards becoming a useful member of the society. There are those that consider that this decision will be hard on those like Lechner. In Lechners defense, it must be said that he has paid his own fees for the last ten years, by working part time in order to support himself and through student loans, since his parents supported him only for the first two years of his college life. A man can strive to learn more and more for the sake of learning itself, and here is a man that tries to do his bit for society, and volunteers with numerous organizations, including Habitat for Humanity, the UW-Whitewater Prairie Restoration Project and Camp Getaway for inner-city Chicago children with AIDS. He is also a good student, who is regular in class, recently made the dean’s list with a 4.0 grade-point average for a semester and has got good grades throughout, even managing straight As in one semester. So one knows that he is not too weak a student to graduate, and is not graduating out of intention, not incapability. One may also argue that a persons life need not necessarily follow a particular mold, that includes educa tion, employment, marriage and retirement, and eventual death, and as long as he or she is not a burden on society a person may want to learn as much as possible, and study in order to do this. But this is where the contradiction comes in. Lechner has, in fact, been a burden on society these past years, because the
Tuesday, October 15, 2019
Strengths and Weaknesses of Human Rights Idea Coursework
Strengths and Weaknesses of Human Rights Idea - Coursework Example With reference to the notion of human rights, it has been derived that all over the world, human rights have been promoted and protected for the entire human civilization for its fundamental freedom, political, economic and cultural issue. Human rights are equal and non-discriminatory for every human being in a society.With these considerations, the primary objective of this study is to find out the strengths and weaknesses of human rights ideas. Apart from this, the other objective is to analyze the prevailing purview of human rights including a critical argument between theoretical perspectives and democratic practice along with replicating an evaluation of the human rights ideas with case examples which either substantiates or challenges the laid down perspective.The history of human rights changed along with the modern era. The idea of human rights had been designed by human beings. The humans also govern it which is enforceable by the law. According to the law, every human being is equal and independent. Besides, no one has the right to harm/ kill anyone. Moreover, everybody has a chance of doing anything as a profession which is applicable under the law. However, it has been observed that over the years even after equalizing everything a number of grave problems remain unchanged.According to Charles R. Beitz, the idea of human rights function has been large and wide. In order to describe this, it has various positive and negative aspects. Human rights can enable to define emanating problems from a moral standpoint. According to his proposition, human right is the independent moral entity which is the key scope of human being. It has been identified that after the establishment of United Nations Educational, Scientific and Cultural Organization (UNESCO), human rights are maintained systematically by the entire world. Subsequently, plenty of countries’ government has started promoting human rights domestically and internationally.
Monday, October 14, 2019
Pros and Cons Essay Example for Free
Pros and Cons Essay Globalization can be defined as the increasing flow of products, people, money, and ideas across the globe. National economies are being swept into the global economy. One can thus think of globalization as rushing through four channels: †¢ Freer trade goods; †¢ Freer mobility of labor; †¢ Freer investment; and †¢ Freer communication, thanks to telecommunications and the Internet. Pros and Cons 1. Capitalism Free enterprise is now the dominant economic system in the world. China is very much capitalist and her late Communist Party leader Deng Xiaoping coined the slogan, â€Å"To get rich is glorious. †Only Cuba and North Korea are holding on to the central planning system of running the economy. Capitalism brings along free trade and the free flow of money across the earth. Countries belonging to the World Trade Organization are trying to bring down tariff barriers. Today, immense portfolio investments zip in and out of countries at the click of a mouse (Baylis Smith, 2001). With free trade comes economic integration. It is possible to download an album of songs in the United States of America, turn it into CDs in Europe, print the cover and lyric sheet in France, and sell it in Asia. The greatest story of economic integration is the European Union, with its common currency, the euro (Brecher Costello, 2004). 2. Information economy Another driving force is the knowledge economy. Land, labor and capital are bowing in importance to brain creativity. In the United Kingdom, over a three-year span, manual jobs dropped by 750,000, while professional jobs shot up by 1. 5 million (Brecher Costello, 2004). 3. Mass Media The invention of the printing press helped scattered people become a national community. In the same way, the evening news is nurturing world’s community. The suffering in India and Indonesia are brought home through CNN. 4. Telecoms There is a global boom in telecommunications. A fourth of all Europeans, have mobile phones. The people in Finland gave the greatest access to cell phones at 417 for every 1,000 people (Brecher Costello, 2004). Reference: 1. Baylis, John, and Smith, Steve, eds. The Globalization of World Politics. 2nd ed. , 2001. Oxford: Oxford University Press. 2. Brecher, Jeremy, and Costello, Tim. Global Village or Global Pillage: Economic Reconstruction from the Bottom Up. Boston, MA: South End Press, 2004. Radical critique of recent patterns of economic globalization.
Sunday, October 13, 2019
Uganda and Australia Economic Comparison
Uganda and Australia Economic Comparison Miranda Cogdell Audra Harris INTRODUCTION This essay will reflect a comparison between the poor nation of Uganda and the wealthy nation of Australia. Differences between a poor nation and wealthy one both depend on on the same factors which include: Infrastructure, exports, imports, education, GDP, population, and etc. These factors is what basically makes or breaks a country. Aspects like nutrition and health depend on these factors because it’s what makes available resources and funds to be able to afford the necessary equipment and supplies to sustain a healthy nation. What makes a nation wealthy doesn’t solely depend on the money aspect, but the benefits of being provided opportunity to allow a country to grow and have economic stability. Throughout this essay I will describes current events that Uganda is facing compared to Australia whose information provided is more general. The difference is significant because of lack of opportunity that Uganda has been provided. GDP Gross Domestic Product of a country depends on several things. All of which can be at different levels within the country. GDP depends on education status, exports, imports, infrastructure, government spending, and investment. According to the World Bank source, Uganda’s GDP in 2012 was 19.88 billion USD. Australia’s GDP is 1.521 trillion USD according to the World Bank. It is quite clear to see the difference between these two countries GDPs. Australia is more advanced than Uganda in many aspects. Uganda is labeled one of the poorest countries because it hasn’t been able to come above the poverty line. In order to make money there must be money that has to be spent. There isn’t much income within the country of Uganda, so the steps that this country takes to try to create stability are very careful steps. INFRASTRUCTURE Infrastructure can be a road, building, or substantial physical supplies that help in the improvement and advancement of a society, community, or country. Uganda is quite a poor nation and several years ago a program was established to produce a number of roads to better the transportation in Uganda communities. One of their biggest problems were the lack of access to transportation to improve the agricultural aspect of Uganda. ‘..the lack of access roads in many rural communities made it extremely difficult for farmers to market their produce. This limited farmers’ productivity, contributed to their apathy about technical innovations, and burdened traders in rural areas with high transaction costs. Farmers received lower prices as a result. In addition, farmers lacked reliable, up to-date information on market prices, and were largely unaware of potentially profitable market opportunities.†(Uganda: Community Agricultural Infrastructure Improvement Programme, pg. 6) The above statement states the problems that those in Uganda were having. For a country to have a better GDP, problems like this should be fixed. Uganda’s infrastructure is low and needs to be improved. Electricity is also beginning to become a sufficient problem within Uganda. The school systems are starting to struggle more. Students in primary and secondary schools need the necessary technology to advance their educ ation, but that will not happen without an electrical resource. Programs such a the Agricultural Infrastructure Improvement Program is one of the first to show improvements, which can lead to the opening of other infrastructure programs that help build the country. It’s just one of the many steps to improve the country’s GDP and put them on a higher scale in the world. Australia is a well rounded country whose GDP is not lacking in any sense. They are in a place where they are able to produce roads and buildings to further their prospering country. They are currently going through a tax loss and they now make list three times out of the year of infrastructure priorities that should take place. EXPORTS AND IMPORTS Uganda is one of the poorest countries because of its economic instability, but the past years have consisted of statistics that shows the growth of the country due to the help of it’s natural resources. Since Uganda is rich in agriculture, so they mainly focus their exports on crops and such. Their main exports consist of coffee, tea, cotton, and tobacco. Their imports is what really shows the struggle the nation faces. They import things such as equipment, medical supplies, and transportation. Becoming a wealthy nation isn’t the easiest thing to do, but right now the best growth that Uganda will see is through it’s exports. Agriculture is their best chance at gaining somewhat of a fair economic stability compared to other countries. Australia has surprisingly shown up and down battles when it comes to exports and imports. Australia has similar top trading partners for exports and imports which would include: Japan, United States, Republic of Korea, China, India, and etc. Australia’s best exports have been beginning to decline in the past three years. Commodities such as coal, aluminum, and copper have all declined in the past years. It hasn’t reached a point where the country has to worry, but investigating the situation may be helpful. There could many possibilities on why countries Australia normally trades with aren’t wanting the usual amount of commodities. Other countries could be facing financial problems of their own or have found a cheaper price from a different country. Exports and imports are very important parts in balancing the equation in calculating the GDP of a country. When variables begin to be adjusted, in this case, the variables are being adjusted in a negative slope. EDUCATION Education is seen as one of the most important aspects of developing a wealthy nation. In recent articles there has been many debates on what is really holding back an advancement in education in Uganda. Sean Coughlan, a BBC News correspondent, recently published an article about why exactly Uganda isn’t experiencing any improvements in education. The answers seem to be clear and it is because of the lack of teachers and infrastructure in Uganda. Many teachers are still waiting to receive their payment for the previous month. Money is a serious problem in the school system. There isn’t enough money to fund the teachers. Coughlan suggest that since many of the teachers in Uganda have to find multiple jobs to pay their bills they don’t put all of their focus on the children and the schools. This is when it becomes even more of a problem. Promoting Equality in African Schools (PEAS) is a program that helps sustain and improve the quality and standard of schools in A frica. PEAS came up with a solution that may help with some of the financial problems. The parents are required to pay a small fee to schools. This will allow future income to fund the teachers, but this isn’t the last of the schooling problems. Infrastructure has become an issue. There is a great lack of electricity that Uganda is available to, and the schools need computers and textbooks. Compared to other well functioning countries, not having new technology in schools is out of the question. If infrastructure improves, then that could be the breakthrough that schools need to provide a better education for the students. Australian educational system is very diverse and growing rapidly. Compared to any other stables country, Australia has a number of primary and secondary schools, song with universities that are government funded. They do not lack any funds within their school systems, but that doesn’t mean that students are always focused and have the best test scores. Recently, there have been studies that have shown that Australian teenage students are showing fallen math and reading scores compared to ten years prior. These students are provided with new computers and other new technology advancement to encourage the students, but it doesn’t seem to be having the effect that was hoped for. This proves that new technology will not give the necessary encouragement students in wealthy nations need to be successful and driven. POPULATION Uganda was making great strides in decreasing poverty within the country, but the increase in population is making it hard to continue on that path. The increase in population is only making things quite difficult on rural areas. This just means that there are going to be more people who fall beneath the poverty line. Population increase can cause more harm than good in poor countries. It starts to affect the health and nutrition of the people and only adds to already many problems. Many are farmers in these rural areas and they aren’t able to have access to the things they need to establish regular income. These farmers typically live in the remote rural areas where there are not sufficient and able roads. These farmers are also oblivious to new technology that would increase their crops and keep the pest away. Currently, Australia is going through a boom in their population due to a lag in previous generations. Research shows that the impact the population has an area depends on their practices and daily intake. Although, Australia is able to provide double the exports and imports which would be enough for their country , but also any country outside of theirs. But there is debate on rather or not the population should increase abundantly. People are assuming that if the population begins to increase, then everyone will have to start to cut back on their intake of items. CONCLUSION Parts of Uganda are starting to develop at a sufficient pace, but there are other problems in different areas that are causing setbacks for the developing parts. While researching the two countries I could tell by the GDP which country would be considered the poor one and which the wealthy. Uganda main struggling points is education and infrastructure. They have the natural resources to strive in agricultural, but their rural areas are not witnessing the same economic growth because they are in remote parts of the country. Both farmers and students cannot be helped until the roads and newer technology is introduced to them. My personal belief is that these people should be removed from these areas and brought to more developing parts of the country. As population increases it becomes a greater problem because now there are more people in these remote areas who are not getting the proper care and resources they need. I believe to be a wealthy nation one must be awarded the opportunity to be wealthy. I find it odd that countries like Australia could thrive, but Uganda is not. I’m not saying that Uganda will never thrive, but why aren’t they at the same level as Australia. Why are there still remote parts of Uganda that people are a part of. I believe countries are giving opportunities to become better and Uganda was not one of them along with other poor nations. How come our ways aren’t moving towards the poor nations and trying to help improve them. Many wealthy nations have the resources and funding to help poor nations rise and stand on their own feet. Uganda being rich in agriculture could be a benefit to other countries. They export to great countries, but those exports could double if farmers in remote parts weren’t so isolated and so uninvolved in the economic growth and decisions of more developing parts. I have yet to find any real true answer to why these coun tries are so different in mass ways. Yes, it’s clear that with no resources there is nothing to come from, but resources can be shared and provided in great demand from other wealthy countries. Something should be done outside the poor nations to fix the economic problems. Poverty shouldn’t come in such large numbers. One country shouldn’t worry about not having clean fresh water while the other could care less because they see it as it will always be there. Something must be done. Citations African Development Bank Building today, a better Africa tomorrow. African Development Bank Building today, a better Africa tomorrow. 25 Mar. 2014 http://www.afdb.org/>. Australias trade in goods and services Australian Government Department of Foreign Affairs and Trade. Australias trade in goods and services Australian Government Department of Foreign Affairs and Trade. 18 Feb. 2014. http://dfat.gov.au/publications/tgs/index.html. Beder, Sharon. The Nature of Sustainable Development. 2nd ed. Scribe, Newham, 1996, pp. 159-61. Coughlan, Sean. Tackling Ugandas lack of school places. BBC News. 08 Jan. 2014. 21 Feb. 2014. http://www.bbc.com/news/business-25304848. Economy Watch Follow The Money. Uganda Trade, Import, Export. 02 Mar. 2014 http://www.economywatch.com/world_economy/uganda/export-import.html. Home Rural Poverty Portal. Rural Poverty Portal. 22 Feb. 2014 http://www.ruralpovertyportal.org/country/home/tags/uganda. Infrastructure Priority List Submissions. Infrastructure Priority List Submissions. 15 Feb. 2014 http://www.infrastructureaustralia.gov.au/priority_list/submissions.aspx.
Saturday, October 12, 2019
P-type ATPases Essay example -- Chemical Biology, Biochemistry
Describe the mechanism of P-type ATPases; select one P-type ATPase and examine how its physiological role has been investigated. The P-type ATPases are a large family of membrane enzymes, with 476 different subtypes categorised in the Swiss-Prot protein information database. The P-type or E1-E2 ATPases were first discovered and categorised by Jens Christian Skou, a Danish physician-turned-physiologist in 1957. Skou discovered the Na+/K+ ATPase, and later shared half of the 1997 Nobel Prize for Chemistry in reward for his work (Skou 1997). As mentioned above, the P-type ATPases have a broad range of interventions, for example, the use of the Digitalis toxin in the treatment of heart failure (Rang et al. 2007). There are 5 broad classes of P-type ATPase, and numerable sub-classes. Human ATP-ases are primarily grouped in classed I, II and IV, with group III consisting of bacterial enzymes, and group V largely unclassified (Stokes and Green 2003). An especially important role of an ATPase in humans is the transport of sodium and potassium ions across the cell membrane. It is this Na+/K+ ATPase that J.C Skou discovered, and worked on for most of his academic career (Skou 1997). The fundamental basis of the P-type ATPase's ability to function is its capacity to form 2 conformational states, E1 and E2. Both of these states are ion-binding, one allowing intramembrane ion binding, and the other with an extramembrane ion binding site. The Na+/K+ ATPase is an anti-porter, transporting Na+ ions out of the cell, and K+ ions into the cell, at a 3:2 ratio (Na:K), against the concentration gradient (Lehninger et al. 2000). The process of transporting ions across the membrane is a 4 step mechanism, as shown in figure 1. Firstly, 3 N... ... a Participant in the Active Transport of Sodium and Potassium in the Human Erythrocyte. Journal of Biological Chemistry 235(6), pp. 1796-1802. Rang, H. P. et al. 2007. Rang and Dale's pharmacology. 6th ed. Edinburgh: Churchill Livingstone/Elsevier, pp. xiii, 829 p. Shull, G. E. et al. 1985. Amino-acid sequence of the catalytic subunit of the (Na+ + K+)ATPase deduced from a complementary DNA. Nature 316(6030), pp. 691-695. Skou, J. C. 1997. The Nobel Prizes 1997. Stockholm: Nobel Foundation. Skou, J. C. 2004. The Identification of the Sodium Pump. Bioscience Reports 24(4), pp. 436-451. Skou, J. C. and Esmann, M. 1992. The Na,K-ATPase. Journal of Bioenergetics and Biomembranes 24(3), pp. 249-261. Stokes, D. L. and Green, N. M. 2003. STRUCTURE AND FUNCTION OF THE CALCIUM PUMP. Annual Review of Biophysics and Biomolecular Structure 32(1), pp. 445-468.
Friday, October 11, 2019
Policies issues Essay
By watching the video for this assignment I agree that these children are getting abuse and by the environment they come from they will grow up and may follow the steps of their parents. The mother had put a restraining order on the boyfriend. Until she had to call the police cause he kept coming to her house. Her small son was scare and child protector services (CPS) had to get on involve and replace him in a foster home. There are different factors. Some kids are taking drugs because they grew up around their parents or friends doing drugs. There some kids that physical abuse is involve in the family. In the video also addresses Policy implications or recommendations of the crime. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s also a personal crime. The abuse come from the family itself or someone known by the family. I believe that the abuse effects all young kids. These abuse kids will show depression, anti-social, anger, rebellious, and will lead them to take drugs. Before its misinterpreted wrong it is very important to understand the various kinds of child abuse that does occur. Child abuse is not just rigorously a bodily problem, but it is more than just that. This is what child abuse is; physical violence, verbal abuse, emotional, rape and psychological torment, sexual molestation, and abandonment. It important to see the background of these crimes and see if there is a pattern that were the abuse is coming from. Child abuse is an inexplicable subject to so many people like the courts and child protective service. There is a few children that are found murdered every day from child abuse and nearly millions reports are made every year. REFERENCES: www.futureunlimited.org/pdf/DVintervention.pdf https://www.ncjrs.gov/works/wholedoc.htm
Thursday, October 10, 2019
Endorsement Attributes: its implication in buying intention Essay
MARKETING RESEARCH We envision Saint Louis University as an excellent missionary and transformative educational institution zealous in the formation human resources who are imbued with the Christian Spirit and who are creative, competent and socially involved. SCHOOL OF ACOUNTANCY AND BUSINESS MANAGEMENT SAINT LOUIS UNIVERSITY PHILIPPINES October 2013 Endorsement Attributes: Its Implication to Buying Intention†Jonand Ray Estabillo, Deaniel Soriano, Raiza NerissaVeridiano, Gian Carlo Villoso and Zenedith P. Monang Abstract The research aimed to determine the level of effectiveness and the buying intention of the consumers based on the attributes of endorsers; Physical Attractiveness, Popularity, Source Credibility, Brand Congruency and Lineage/ Bloodline/ Heredity. Specifically, the study ought to answer the questions: what is the profile of the respondents in terms of their gender, occupation, hometown and nationality? Moreover, the study also sought to answer the question: how effective is the endorser and on what level is the consumer’s intention to buy. The researchers made use of a descriptive method of research, and questionnaires were utilized in collecting data. The respondents of the research were consumers from rural and urban places who are either a student or a young professional. Finally, the results of the study proves that consumer buying intention have a significant effect to the demographic and endorsement attributes such as physical attractiveness, popularity, source credibility, brand congruence and lineage/bloodline/hereditary. Keywords: Consumer Behavior, Buying Intention, Endorsement Attributes Introduction Companies of today spend a significant amount of their budget on hiring endorsers to advertise their products. These companies aim to have a sufficient return on investment with the expectation that these endorsers will be able to attract the attention of the customers, raise customers interest by focusing on and demonstrating advantages and benefits, convince customers that they want and desire the product or service and that it will satisfy their needs, and later on lead customers towards taking action and/or purchasing. Every Advertisement aims to create awareness and arouse interest in the minds of customers. To do so advertisers employ several of marketing techniques. Celebrity Endorsement is one of these power toolsby which advertisers try to leverage the image and identification of the celebrity to promote a product or company (Atkin& Block, 1983). This not only makes the advertisement lively, attractive, interesting, but attention getting as well (Ohanian 1991, Kamins 1990). So happens because audience takes the celebrity as a role model and in turn these celebrities impact their lives. Celebrity endorsement has been in application from a long time (Kaikati 1987), in fact not too late when advertisement techniques were taking on new forms because advertisers realized soon that by using publicly renowned personalities in advertisements they will be able to align brands personalities with that of the celebrity’s. That is why advertisers go for a careful selection of celebrities because if any micro aspect may go wrong in celebrity endorsement selection process, whole of the celebrity endorsed advertisement campaign may collapse. This will ultimately show brand the way back to pavilion (Kaikati 1987, Till and Shimp 1995). This study aims 1. ) To identify the endorsement attributes in purchasing/buying intention of the consumers 2. ) To analyzed the effectiveness of its attributes such as itsPhysical Attractiveness, Popularity, Source Credibility, Brand Congruence and Bloodline/Heredity/Lineage. Literature Review Marketing tends to take a new and unique way of advertising as advertisers are exploring different ways to make the advertisement effective and influential. One of these is the use of endorsers. Endorser is one important considerable literature on this topic exists. The need for endorsers has been described in various ways. According to Erdogan, Baker and Tagg (2001), a spokesperson’s role is tomake the advertisement stand out from the clutter, arrest potential customers, add value to the brand, and lastly, build a lasting impression to encourage the consumer to make a purchase. Lane and Russell (2000),argue that â€Å"one of the primary challenges for advertising is to provide a tangible and differentiating element to the marketing of services†. Stafford, Stafford and Day (2002) refer to ‘tangibility’ as â€Å"the visualization of a service’s benefits or qualities, the association with an extrinsic product, person, event, place or object, the physical representations of the service, and documentation such as facts or figures explaining the characteristics of a service†. The use of an endorser is one of the methods of enhancing the tangibility of the advertisement and differentiating it from others. The Endorser An endorser is a person who makes a ‘testimonial’, or a written or a spoken statement, extolling the virtue of some product. This person could be a public figure or a private citizen. A testimonial usually applies to sales pitches attributed to ordinary citizens whereas endorsement usually applies to pitches by celebrities (Liu, Huang, & Jiang, 2007). This study focuses on two (2) types of spokespersons – celebrity and anonymous. Celebrity Endorsers The use of celebrities to promote commercial goods and services is not new to advertisers. Companies envision that endorsers who are attractive and likeable will transfer such qualities to their brands and products. In addition, as celebrities are constantly in the media, they serve to constantly remind consumers of the brands that they endorse. Indeed, the use of celebrity endorsers has been gaining in popularity over time. Specifically, celebrity endorsers are effective in generating increased attention and enhanced image of the brand. However, their effectiveness in influencing purchase intention is more limited. †Celebrities are people who enjoy public recognition by a large share of certain Group of people. †And the term ‘Celebrity endorsement’ as defined by McCracken: â€Å"Any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. †(McCracken 1989) Advertisers go for celebrity endorsement because of its greater benefits and immense possible influence. There are certain potential advantages of celebrity endorsement, celebrities endorsed advertisements draw more attention as compared to those of non-celebrity ones, helps the company in re-positioning its product/brand and finally empowers the company when it’s new in the market or plans to go global. However celebrity endorsement doesn’t hold sole key to success. It also presents the company with potential hazards. These might include, overshadowing, overexposure, and controversy (Erdogan 1999). Lay endorsers or anonymous models Lay endorsers are unknown individuals who are chosen based on the target market demographics. These anonymous individuals offer association with the target audience for a less expensive price. They are usuallypackaged as the ‘typical person’ that the consumers can identify with (McCracken, 1989). Celebrity Endorsers vs. Non Celebrity Endorsers According to Seno & Lukas (2007), Celebrities are very much helpful than other type of endorsers such as the company manager, distinctive consumer and the qualified expert etc. On the opposing, companies clutch imperfect control over the celebrity endorsers, since they have created their public character themselves over the years. Previous research on celebrity endorsement reveals that celebrity endorsers produced more constructive attitude towards advertising and superior purchase intentions than a non-celebrity endorser (Atkin and Block 1983; Petty et al. 1983; Ohanian 1991). On the contrary, Mehta (1994) argue that there were no statistically major difference in attitudes towards advertising, brand and purchase intention on endorsed brand among celebrity and non-celebrity endorsements. But, differences were found in cognitive responses generated by respondents. Endorsement Attributes Physical Attractiveness Physically attractive communicators are more successful in changing beliefs than are unattractive communicators (Chaiken, 1979). In today’s society, people tend to place a heavy emphasis on attractiveness, and most advertisements feature attractive models. In a sense, the physical attractiveness of the endorser rubs off on the product, enhancing the product’s image and resulting in positive attitude change (Kahle and Homer, 1985). This points to the importance of â€Å"matching up†the image of the celebrity with the characteristics of the product. The â€Å"match up†notion suggests that the image of the product and the celebrity should come together, with the relevant attributes of the product being consistent with the characteristics of the endorser to gain positive impact with increased memorability and recall (Misra and Beatty, 1990). This effort to represent product and service imagery in ways that insinuate them into the consumer’s perceived needs and interests has always been the primary task of marketing. A clear understanding of what consumers expect in gender role endorsements can help marketers in the evaluation and planning of the portrayal of product characteristics in different markets. Popularity This has been taken to heart by advertisers. The use of celebrities to advertise aproduct is based on the assumption thatgetting famous personalities to represent abrand will result to a higher degree ofadvertising appeal, believability, and recall ascompared to anonymous models. Numerous studies have indicated the link between celebrity attractiveness and attitude changes toward issues, product, and advertising evaluations (Caballero and Pride, 1984; Chaiken 1979; Kahle and Homer, 1985). Others have suggested that when a celebrity’s physical attractiveness â€Å"matches up†or is congruent with the presence and degree to which the product or service advertised enhances attractiveness (i. e. , attractive celebrity linked with an attractiveness- related product) there would be a positive impact upon product/service and advertisement evaluations (Kahle and Homer 1985). Source Credibility Source credibility suggests that the effectiveness of a message depends on the â€Å"expertness†and â€Å"trustworthiness†of the source (Hovland, Janis, and Kelley, 1953; Sternthal, Dholakia, and Leavitt 1978). In general, a message source with higher credibility tends to be more effective than one with less credibility (Sternthal, Phillips, and Dholakia 1978). Since higher levels of source credibility tend to be associated with more positive attitudes toward the message and lead to behavioral changes (Craig and McCann, 1978; Woodside and Davenport, 1974), advertisers will opt to use celebrities if they think that they have a high level of credibility. Researchers have identified three components as making up the credibility construct: knowledgeor expertise, trustworthiness, and appearance or attractiveness (Baker and Churchill, 1977; Joseph, 1982; Kahle and Homer, 1985; Maddox and Rogers, 1980). Attempts to measure the impact credibility on consumers’ intentions to purchase indicate that only â€Å"expertise†had any significant influence on intentions to purchase. There also seems to be a direct correlation between believability and overall advertisement effectiveness, as measured by purchase intentions (Kamins, Brand, Hoeke, and Moe 1989). Credible spokespersons are perceived to be moresocially and intellectually competent, andhave higher levels of integrity which makesthem more persuasive (Till &Busler, 1998). Brand Congruence The term â€Å"congruence†is used in several research areas, particularly brand extension, co-branding, sponsoring, and endorsement. In all these cases, the aim is to assess the fit between a brand and another entity. A variety of terms have been used (congruence, fit, link, â€Å"match up effect†, etc. ) but the general concept is the same. In the field of celebrity spokespersons, congruence was not really defined as such until Misra and Beatty’s work (1990, p. 161). They deduced that it consisted of the factâ€Å"that the highly relevant characteristics of the spokesperson are consistent with the highly relevant attributes of the brand†. A number of authors have studied specific aspects of celebrity, such as gender and skin color (Huston, d’Ouville and Willis, 2003) or physical attractiveness (Kamins, 1990), but few have analyzed congruence in the broader sense. Purchase/ Buying Intention Endorsers who are liked, perceived to be trustworthy, expert, and attractive, are said to have more positive influences on advertisement believability and brand image,which can contribute to purchase intentions. They possess the ability to arrest and lure readers to an advertisement, thus making the communication more effective. Goldsmith et al. (2000) claimed thatcredible endorsers have been shown to have amore positive effect on consumer’s attitude towards the advertisement. Crediblespokespersons are perceived to be moresocially and intellectually competent, andhave higher levels of integrity which makesthem more persuasive (Till &Busler, 1998). These credible endorsers have the ability tosignificantly increase purchase intentions(Liu et al. , 2007; Pornpitakpan, 2003;Erdogan, et al. , 2001). Past researches suggest that messagesource characteristics affect the consumer’sattitude towards the advertisement which inturn affects their attitude towards the brand(Goldsmith et al. , 2000; Shimp& Gresham, 1985). Emotions and attitudes formedtowards an advertisement predict brand attitudes (Yoo&MacInnis, 2005). In addition, Brown and Stayman (1992) claimed that there is a consistent relationship betweenattitude towards the advertisement andattitude towards the brand and purchaseintentions. McKenzie et al. (1986) stated thatconsumers are said to have a tendency topurchase products from brands where theydevelop positive attitudes (Goldsmith et al. ,2000). There is a consistent pattern showingthe effect of attitude towards the brand on purchase intentions. Lineage/Bloodline/Heredity Advertising literature also emphasizes the influence of cultural variables in advertising effectiveness (McCracken, 1989; Paek, 2005). McCracken (1989) argued that â€Å"the success of celebrity-endorsed advertisements depends on whether the endorser is meaningful within a culture’s consumer values and norms†. In McCracken’s Meaning Transfer Model, he claims that celebrity endorsers contain a broad range of meanings such as demographics, personality, and lifestyle. These meanings are transferred from the endorser to the product, and afterwards, from the product to the consumer. It is important for advertisers to understand the culture of their market for them to be successful. This is because â€Å"consumers respond to advertising messages that are congruent with their culture, thereby rewarding advertisers who understand that culture, and who tailor advertisements to reflect its values†(Paek, 2005). Hofstede (1984) describes spokespersons as ‘cultural heroes’ because they serve as role models, and they possess characteristics that are looked upon by society. Typically marketers are defined to have the ability to control the behaviors of customers, but actually they have neither power nor information for that. Marketer may influence their buying behavior but not control. Several individual and not individual affect consumer behaviors. Motives, perceptions, attitudes, experiences, self concept, values can be considered as individual factors. And not individual factors can be expressed as, culture, profession, family, reference groups. Culture Culture is the complex of beliefs of human societies, their roles, their behavior, their values, traditions, customs and traditions. Culture is an extremely important concept to understand consumer behavior and that needs to be examined. Culture is the sum of a shared purpose among members of society, customs, norms and traditions. The basic reason of person’s desire or determination is culture. Geographical regions and religions are essential in the formation of sub-culture. The preference of individuals who live very close to each other can be different. Individuals belonging to different have different sub-culture values, attitudes and social structures of the members of other sub-culture. These differences, sub-cultural segmentation of the market activity has made an important variable. It is important to know thecharacteristics of the sub-culture in creating the marketing mix price, brand name identification, promotionalactivities and product positioning. Social groups, although they don’t show in a formal process of similar lifestyle shows are groups formed by individuals. There are several features of social class. First, the behavior of members of the social class structure, education levels, attitudes, values and communication styles are similar, and these characteristics are different from other social class members. Second, individuals’ status is determined according to their societies. Third, social classes are determined not by according only one variable, also by such variables like education, income, living area, activities and values. Demographics Endorsement Attributes †¢ Physical Attractiveness †¢ Popularity †¢ Source Credibility †¢ Brand Congruence †¢ Bloodline/Heredity/ Lineage Buying Intention H2 H1 Figure 1. Research Framework H1: There are no significant differences in the level of effectiveness of endorsement attributes when respondents are grouped according to demographics. H2: Endorsement attributes significantly contribute to buying intention. Methodology Research Design The research was conducted to know the effectiveness of endorsement attributes and its impact to consumer buying intention. The study used Descriptive Diagnostic Method to determine the endorsement attributes and its impact on consumer buying intention. Descriptive research (Kothari,2004) is used for studies that are concerned with describing the characteristics of a particular group, whereas Diagnostic research determines the frequency with which something occurs to its association with something else. The data had been carefully studied and statistically interpreted as what they implied. The collection of data was in the form of questionnaires that were floated to the individual respondents. These questionnaires contained specific set of questions in order to obtain useful data that would lead the researchers to meet the goals and objectives that were set for the study. Respondents Majority of the respondents were randomly selected when the researchers floated the questionnaires. There were 200 respondents for the study. The respondents in this survey consisted of 101(50. 5%) males and 99(49. 5%) females. About 127 (63. 5%) young professional and 73(36. 5%) students. It was discovered that respondents 105(52. 5%) are from the urban area and 95(47. 5) of them come from the rural area. The majority of the respondents’ nationalities were Filipino with the total number of 109 (54. 5%) respondents followed by the foreigners with the number of 91 or a 45. 5 %. Data Gathering Tool Relevant information, researches, and data were gathered through primary and secondary sources. Primary information and data were generated with the use of questionnaires made and floated by the researchers. These questionnaires were sent out to the consumers who are particularly students and young professional. Part of the questionnaire included direct questions regarding the buying intention of consumers on several factors on the effectiveness of the advertisement. Secondary sources of data came from published materials like journals, theses, books that were obtained from Saint Louis University Library and other sources found from reliable websites in the internet. Instrumentation The questionnaire consisted in two blocks. The first block of the questionnaire focuses on the demographic profile of the respondents. The second block of the questionnaire is divided into five parts, with each measuring the physical attractiveness, popularity, source credibility, brand congruency and lineage/bloodline/heredity. On the left, focuses on the level of effectiveness and on the right focuses on the intention to buy. The Likert scale have been used to examine the level of its effectiveness of the endorsement if it is highly effective (4) or highly ineffective (1) and how consumers affect their buying intention where (1) indicates will not buy to (4) will surely buy. Reliability and Validity The questionnaire were tested through a pre-float, given to 25 individuals, conducted at New Lucban, Baguio City and was proven to be reliable. Cronbach’s alpha was used to prove the internal and reliability of the questionnaire. It is commonly used when Likert wanted to determine the reliability of multiple questions in a survey. Reliability Statistic for the questionnaire was conducted with a result of . 863 Cronbach’s alpha ratefor the level of effectiveness and . 877 for the intention to buy with an overall rate of . 901 which indicates a high level of consistency and reliability for the level of the effectiveness of a questionnaire. An item-total statistics was also conducted, which means the importance of the question in a survey and with Cronbach’s alpha rate of . 851. Therefore, the questions have the high level of consistency and reliability and it is valid to use in the survey. Results and Discussion This study aims to identify the endorsement attributes that influence the purchasing/buying intention of the consumers. Endorsement Attributes Table 1. Level of Effectiveness of Endorsement Attributes Indicators Mean SD Sig 1. Physical Attractiveness 2. 8795 .40254 .000 2. Popularity 2. 6075 .30141 .000 3. Source Credibility 3. 1040 .46763 .000 4. Brand Congruency 3. 1550 .61332 .000 5. Lineage/Bloodline/Hereditary 2. 7795 .53980 .000 Physical Attractiveness The overall results revealed that the physical attractiveness of the endorser has a mean average of 2. 8795 (? = 0. 01) has an effect to the consumer on how they endorse clothing. When purchasing clothing, most consumers look into how endorser would feel comfort and look presentable to them. Physical Attractiveness is one important attribute. As consumers wants a product to satisfy certain specific needs. The benefit is also a factor that consumers have in mind when purchasing clothing. Many researches in advertising and communication suggested that physical attractiveness was an important cue in how an individual judge another person at first 30 sights. It is because beauty usually made a better first impression. Because of increasing use of celebrity endorsement, attractiveness became an important dimension of source credibility (Ohanian, 1991). Popularity Popularity was measured using 12 items; an overall mean score of 2. 6075 (? = 0. 01) found out that there is a moderate effect with the popularity of the endorser regarding its effectiveness. Items regarding politicians and musicians endorsing had results, which are only slightly effective. This implies that choosing someone who will endorse a certain product also has an effect to the consumer. Leventhal (1994 in Miller 1994) suggests that celebrity endorsements are always a high-risk, high-reward situation and there is always a human element that you never know, and you have to weigh the potential risks vs. the potential rewards. McCracken (1989) suggests that endorsement is successful, when the properties of the celebrity are made the properties of the endorsed product. However, the study by Walker et al. (1992) found that the endorser, which may have certain attributes that are desirable for endorsing the product, then again, he or she might also have other, even more closely associated attributes that are inappropriate for a specific product. Source Credibility Respondents indicate their level of effectiveness when an endorser possesses trustworthiness and expertise. Source Credibility items was measured with an overall mean score of 3. 1040 (? = 0. 01) and found out that it is moderately effective. An honest/sincere person endorses food scored a highest mean of 3. 4400 (? = 0. 01) while a dependable/reliable individual endorses food items score the lowest mean of 2. 8450 (? = 0. 01). This implies that the personality of the consumers is moderately effective as the influential of the endorser through its knowledge or expertise. Source credibility was the degree to which the receiver would believe the source has certain degree of relevant knowledge and/or expertise and they choose to believe the information offered by the source (Ohanian, 1990). At first, source credibility simply meant endorser’s credibility in an advertisement (Aronson, Turner and Carlsmith, 1963). Eventually it was considered as an important factor which might affect consumers’ purchase intentions and attitudes toward advertising (Lutz, MacKenzie, and Belch, 1983). Brand Congruency An overall average mean of 3. 1550 (? = 0. 01) found out that endorsement on this items are moderately effective. Endorsing gadgets by an individual person that matches his character have an effect towards the consumer. With an overall mean result of 3. 3650 (? = 0. 01) ranked the highest by the respondents. While on the other hand, an individual that endorses food items that matches his lifestyle got the mean of 2. 9500 (? = 0. 01) being the lowest in terms of brand congruency. The term â€Å"congruence†is used in several research areas, particularly brand extension, co-branding, sponsoring, and endorsement. In all these cases, the aim is to assess the fit between a brand and another entity (a new product category, another brand, an event, or an individual) (Fleck and Quester, 2007). A variety of terms have been used (congruence, fit, link, â€Å"match up effect†, etc. ) but the general concept is the same. Lineage/Bloodline/ Hereditary Respondents indicated that the mean for that of an individual with an alien foreign citizenship who endorses gadgets 2. 7795 (. 03817) revealed that it is slightly effective in relation with their lineage/bloodline/heredity. The overall results revealed that the lineage/bloodline/heredity of the endorser has a mean average of 2. 7795 (. 03817) has an effect to the consumer on how they endorse gadgets. This implies that most consumers tend to buy gadgets which are endorsed by aliens who have a foreign citizenship. Consumer Buying Intention Table 2. Intention to Buy based on the Endorsement Attributes Indicators Mean SD Sig 1. Physical Attractiveness 2. 7215 .29872 .000 2. Popularity 2. 3820 .57176 .000 3. Source Credibility 2. 9005 .34793 .000 4. Brand Congruency 2. 9450 .42494 .000 5. Lineage/Bloodline/Hereditary 2. 4885 .43677 .000 Physical Attractiveness Respondents indicated their intention to buy when an endorser is physically attractive and was measured with an overall mean score of 2. 721 (? = 0. 01) An elegant person who endorses gadgets has the highest mean of 2. 5850 (? = 0. 01) while a sexy individual who endorses food items score the lowest mean of 2. 6350 (? = 0. 01) This indicates that the decision of the consumers is that they most likely will not buy as the influence of the endorser with regards through his/her physical attractiveness. Popularity Popularity was measured using 12 items; an overall mean score of 2. 3820 (? = 0. 01) revealed that consumers will most likely not to buy in relation with the popularity of the endorser regarding consumer’s buying intention. Athletes endorsing food items rated a mean of 2. 9000 (? = 0. 01) which is the highest rate among the 12 items. A politician who endorses clothing has the lowest rate with a rated mean of 1. 7500 (? = 0. 01). This implies that athletes who endorse food items have a great influence in a consumer’s intention to buy goods. Hence, a politician endorsing clothing is not influential as compared to the latter. Food Products especially Cereals has used top-notch athletes to grace the cover of their box for decades. Now, more than ever, the use of celebrity athletes to endorse food products is mainstream advertising. Michael Phelps and Frosted Flakes. Eli and Peyton Manning promoting Double-Stuff-Oreos. No doubt, these celebrity athletes can sell the goods. Source Credibility Respondents indicate their intention to buy when an endorser possess trustworthiness and expertise. Source Credibility items were measured with an overall mean score of 2. 9005 (? = 0. 01) and found out that they will most likely buy. Results of this study found that, honesty and sincerity was significantly associated with buying intention, in addition, this result coincides with study’s result of (Yoon, et al,. 1998) as they found that three dimensions of endorser credibility have normal significant with buying intention. A number of empirical studies have found that credible endorsers positively influence consumer attitudes toward brand, advertisement, and consumers’ purchase intentions (Agrawal& Kamakura, 1995; Kelman 2006; Amos et al. , 2008). Brand Congruency An overall average mean of 2. 9450 (? = 0. 01) found out that the intention of consumers are most likely to buy as there is brand congruency. Endorsing gadgets by an individual person that matches his character have an effect towards the consumer. With an overall mean result of 3. 0250 (? = 0. 01) ranked the highest by the respondents. It is similar based on the nationwide survey under Solar, where 57 percent of selfies said their priorities for the next two years would be to acquire gadgets while 49 percent also cited having a car/vehicle. While regarded as the â€Å"me, me, me†generation, the Sun Life study suggested that these selfies also aspired to be financially independent by having a business and properties while waiting to start their own families. This may be because respondents come from the so-called â€Å"selfie†generationâ€â€a new breed of young adults without financial dependents who form a growing consumer powerhouse in this country. Their typical two-year priority is to splurge on lifestyle-related consumer items like gadgets and cars. (Dumlao, 2013) Lineage/Bloodline/Hereditary The overall results revealed that the lineage/bloodline/heredity of the endorser has a mean average of 2. 2885 (? = 0. 01) this implies that most consumers will most likely not to buy. However, for food items endorsed by either an individual with alien foreign citizenship or a natural born Filipino, the consumers are most likely to buy. This may be because of Maslow’s Hierarchy of Needs where food belongs to the Biological and Physiological needs which must be satisfied first while fashion and gadgets on higher levels like Social Needs and Self-esteem needs. Demographics and Endorsement Attributes Table 3. Demographics and Endorsement Attributes Indicators Demographics Mean SD Sig Physical Attractiveness Filipino 3. 0156 .41481 .000 Foreigner 2. 7165 .32016 Popularity Rural 2. 5705 .25552 .002 Urban 2. 6410 .33532 Source Credibility Male 3. 0703 .59170 .000 Female 3. 1384 .29057 Student 3. 3671 .45858 .001 Young Professional 2. 9528 .40254 Rural 3. 1179 .29499 .000 Urban 3. 0914 .58262 Filipino 3. 1991 .61002 .000 Foreigner 2. 9901 .11358 Brand Congruency Male 3. 2475 .73900 .000 Female 3. 0606 .43444 Student 3. 3356 .49367 .000 Young Professional 3. 0512 .65196 Rural 3. 0084 .38028 .000 Urban 3. 2876 .74275 Filipino 3. 3771 .67311 .000 Foreigner 2. 8890 .39594 Lineage/Bloodline/Hereditary Rural 2. 7011 .42011 .000 Urban 2. 8505 .62236 Filipino 2. 7055 .64000 .000 Foreigner 2. 8681 .37175 Physical Attractiveness In the first of Table 3, it shows that physical attractiveness of an endorser is significant and it has an effect in terms of its nationality. It implies that it is important for an endorser to have the physical qualities of a person whether Filipino or foreign to make the advertisement effective. Bers and Rodin (1984) pointed out that children increasingly focus their comparisons on attributes they regard as personally important as they grow older, with physical attractivene
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