Principles of Marketing Essay Example | Topics and Well Written Essays - 500 words

Principles of Marketing - Essay Example Under this alternative, a company concentrates on extending an already existing brand name but focus on creating new flavors, colors, size, ingredients, as well as new forms of an existing product category. Most of the new products on the market today actually consist of line extension. A good example of line extension can be the make new flavors of Doritos products. A company can also opt to use multi-brands as a means of developing brands. As mentioned earlier, multi-brands entail a company introducing additional brands into the same product line or category. An example of developing brands using multi-brands is gamble and proctor markets which have a variety of different brands in every category of their products. Introducing new brands is another alternative that a company can choose from in developing new brands. Under this option, a company may be of the view that the strength of the already existing brand name is fading off, and the introduction of a new brand name is necessary. The introduction of scion by the Toyota Company for purposes of the millennial customers is a perfect example of new brands. Finally, a company has the option of developing brands through brand extension. Through this alternative, the company uses an established or existing brand name in designing new product lines. Ultimately, the newly designed product category to which the brand is created can be unrelated or sometimes related to the already established product categories. An example of a brand extension is the Nike brand which is renowned for shoe production; however, Nike has now extended to producing golf equipment, sunglasses, basketballs and soccer balls. An already established brand used in brand extension is known as a parent brand. Indeed when it comes to developing brands, a company has got four alternatives from which it can choose from.  

Cinematic Arts Personal Statement Example | Topics and Well Written Essays - 1000 words

Cinematic Arts - Personal Statement Example A critical analysis of my resume indicates an extremely disciplined, focused and organized mind, firstly as an operational specialist in the U.S. Navy and later as an administrative assistant to Arnold Schwarzenegger. In the U.S. Navy, I was responsible for the computer-assisted authorizations and instructions upon which the lives of Navy pilots depended. This was a high degree of responsibility and required great attention to detail and precision of communication. It also required me to quickly comprehend complex situations under stress and to explain clearly and quickly the logic of my decisions to aircraft personnel. In addition in instances where weather conditions could suddenly alter flight plans, I had to demonstrate the flexibility of thinking. My interest in media was nurtured within the political sphere both before and after working for the U.S. Navy. In the Department of Labor, I was most interested to conduct research on media outlets and to understand how the flow of information works between a government office and the broadcast media. I gained an insight into what is categorized as confidential information and what information is freely available, giving me a feel for information that might be "missing" when I read political articles in the newspapers. Working closely to briefs from Governor Arnold Schwarzenegger, I created publicity materials within a marketing plan, giving me greater confidence and understanding in the critical assessment of written documents and the message they convey. I provided the background information for press conferences from newspaper cuttings and in so doing had to understand the views of many different journalists and to have sensitivity for how subjects might be reported.2) Career Objectives All of the experience I have had win political offices has given me a great interest in understanding fields related to politics and business and how they interact with the media. I can see myself working in fields related to broadcast and film coverage, so one possibility, for example, would be public relations within military organizations e.g. the public affairs office of the U.S. Navy.One of my greatest ambitions is to be able to produce broadcast political shows on national T.V. that give people insight into the political issues of our time. In this I feel a PhD in Critical Studies at the School of Cinematic Arts will assist me greatly.My favorite media reading is the Washington Post and Hollywood Reporter, and I enjoy watching both Western and Chinese films from political blockbusters and thrillers (e.g. Oliver Stone's JFK) to martial art movies (e.g. John Woo) and those based on Chinese literature such as Red Cliff (dir: John Woo) and Crouching Tiger , Hidden Dragon (dir: Ang Lee). I feel my background to date is very solid in demonstrating critical analysis skills during my time as a U.S. Navy Operational Specialist, political communication skills through my time liaising with the media in the offices of Gov. Schwarzenegger, and business analysis and organizational skills learnt through my current Masters in Business administration and management.