Computer-Mediated Communication Use among Adolescents and...

This study uses a combination of two frameworks which are Self-Determination Theory and Uses and Gratification Theory. Both theories have been applied in a variety of disciplines from psychology to media studies. Specifically, the SDT is concerned primarily with the satisfaction of three psychological needs are essential nutrients for well-being and self-initiated actions. These needs consist of: a) autonomy, refers to human agency or volition for one’s action and decision (b) competence, refers to a sense of mastery and self-proficiency in order to interact effectively with one’s world, and (c) relatedness, refers to the feelings of being cared for, likened, and valued by other individuals. Thus, each of these three needs is necessary for†¦show more content†¦To understand why do people use media and what do they use them for, UG was applied to understand gratification from media exposure. In the context of this theory, it posits that (1) the social and psycho logical origins of (2) needs which generate (3) expectations of (4) the mass media or other sources which lead to (5) differential patterns of media exposure (or engagement in other activities), resulting in (6) need gratifications and (7) other consequences, perhaps mostly unintended ones†. It is assumed that media use is purposive and motivated, which users are active rather than passive consumers of media. This theory would then hold that media choice lies with the users in order to lead to desired outcomes or goals. This notion can be literally defined as ‘audience-centered,’ and prompts a shift from â€Å"what media do to people† to â€Å"what people do with media†. In so doing, users often evaluate their available media options and should be likely to choose a medium that best fulfilling their needs. It is likely that the degree of the users’ gratification obtained from the media exposure will contribute to the continuance of media use. Taken together, these two theories give a clear justification that individuals are always fully aware of what they are doing and proactive enough to ensure their needs met and away from those that thwart need fulfillment. The decision of merging theories providesShow MoreRelatedUGT in the 21st Century14999 Words   |  60 PagesMASS COMMUNICATION SOCIETY, 2000, 3(1), 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article, I argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this articleRead MoreThe Impact of Technology on Adolescent Development Essay examples2140 Words   |  9 Pageswould be of great value. Specifically, we believe concluding implications are the key to gaining an understanding of the present and future development of humans. Through an evolutionary-developmental lens, we will discuss how technology has shown to impact the way infants and young children interact (i.e. socially, and cognitively). Likewise, the same framework will be used to discuss the way technology impacts the development of adolescents and young adults. Finally, the current literature will alsoRead MoreThe Effects of Advertising on Children’s Materialistic Orientations7852 Words   |  32 PagesMaterialistic Orientations: A Longitudinal Study ADVERTISING AND CHILDREN’S MATERIALISTIC ORIENTATIONS    2 Abstract Previous studies have suggested that advertising exposure affects materialistic orientations among youth. However, this causal effect has not been investigated among 8- to 11-year olds, who are in the midst of consumer development. Furthermore, the mechanisms underlying this relation have not been studied. In order to fill these lacunae, this study focused on the longitudinal relationRead MoreCauses and Effects of Internet Addiction Among Students10456 Words   |  42 Pages(1): 49-74 Internet Addiction among Greek University Students: Demographic Associations with the Phenomenon, using the Greek version of Young’s Internet Addiction Test Christos C. Frangos1, Constantinos C. Frangos2 and Apostolos P. Kiohos3 Abstract Internet addiction (IA) is a new disorder described in 1996 by the psychologist Kimberly Young. The aim of this paper is to estimate the percentage of IA among Greek university students. Results of a sample survey among 1876 Greek university studentsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagespermission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreLearning Environment and the Academic Performance of Secondary School Student s in Akwa-Ibom State11343 Words   |  46 Pagesconducive and productive learning environment. It will add to the body of literature on school learning environment environmental management strategies. The work will equally awaken and create awareness on both the teachers and the students on the need for teaching and learning how to manage the environment. This study will be beneficial to both students and lecturers. On the part of the students, the study will serve as a foundation for further research into other related aspects of school learningRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesbe seen as hallmarks of the opening decades of the twentieth century. This intermingling of the forces and processes that were arguably essential components 2 †¢ INTRODUCTION of two epochs we routinely set apart as centuries suggests the need for flexibility in demarcating phases of world history, and for determining beginnings and endings that accord with major shifts in political and socioeconomic circumstances and dynamics rather than standard but arbitrary chronological break pointsRead MoreOrganisational Theory230255 Words   |  922 Pagesorganization theory is extremely fragmented and there is no agreement concerning the underlying theoretical dimensions nor methodological approach to be employed. With the recognition of different approaches to organization theory, there is a widely perceived need to bring some order to the field. This textbook offers a well-integrated synthesis of approaches to organization theory. It will be welcomed by organization theory scholars and reflective practitioners and is a valuable companion for scholars and studentsRead MoreDeveloping Effective Research Proposals49428 Words   |  198 PagesYorkshire Printed in Great Britain by The Cromwell Press Ltd, Trowbridge, Wiltshire previous page page_iii next page Page v Contents List of Figures List of Boxes and Tables Preface 1 Introduction 1.1 Research proposals – purpose and use of this book 1.2 Background to this book 1.2.1 Empirical research – data 1.2.2 Quantitative and qualitative data 1.2.3 Relaxing the quantitative–qualitative distinction 1.2.4 Social science and social science areas 1.2.5 Relationship of this book to